Hair: A Statement of Colour

A new study to gain insight into the hair colouring habits of British women -“Wella Professionals: ‘A Statement of Colour’

Hair colouring is a hot topic and as part of the Wella Professionals #stylistsdoitbetter campaign, to find out more about the growth of the colour market, the brand has issued ‘A Statement Of Colour’: a report that provides an in-depth insight into the hair colouring habits of women across the UK. The campaign is set to seduce colour-hungry clients back through the salon door, whilst championing all hair colour experts by encouraging consumers and hairstylists to upload inspirational colour transformations to social media.

Whether it’s to cover greys, experiment with pretty-as-a-picture pastels for guaranteed Insta-appeal or simply to make hair look healthier; women on average are now colouring their hair once a month with 65% crediting a professional hair colour as a massive confidence boost.*

DIY hair colour jobs are also booming, 94% of women admit to home colouring their hair themselves, with a further four fifths revealing that it wasn’t just a one-off. Despite these high statistics, 76% don’t think their efforts live up to the same standard as a salon service.

More interesting statistics unveiled through A Statement of Colour revealed:

– Over a year, women spend £138 on colouring their hair at home, compared to £156 in salon, a mere difference of just £18 – or the cost equivalent of a lunch out with friends!

– On average, most salon cut and colours now ring in at two hours, compared to one hour and 19 minutes for women to recreate the effects at home, without taking into consideration instruction manuals, multiple washes and post-colour conditioning treatments required. Not so convenient after all.

– 25% of women feel sexier after a professional colour treatment whereas only 9% of those that reach for the home hair colour feel sexy, and only one in eight tend to be happy with the overall outcome.
Jayson Gray, from the Wella Professionals Colour Club, said: “Hair is a great extension of our personality and there is so much we can do to show it off. Through the Wella Professionals colour product ranges and bespoke consultations, we can ensure we’re providing the women of the UK with the best advice and professional treatments.”

As well as consulting Wella Professionals Colour experts, the professional hair care brand has also enlisted the expertise of Dr. Graham Hole from The University of Sussex to help dissect the nation’s habits and rituals when it comes to psyche behind the salon experience.

Dr. Graham Hole, says: “Hair plays a vital role in facial recognition; past research has shown that evaluations of attractiveness can be made after exposure to a face for as little as 13 milliseconds, and that although judgements of attractiveness tend to be ‘holistic’, we could assess attractiveness solely on the external facial features, primarily the hair. ‘A Statement of Colour’ by Wella Professionals, found that 40% of women actually do admit the first thing they notice about somebody else is their hair – it’s safe to say that hair is a key factor when it comes to others measuring how attractive we are.”About A Statement Of Colour:

*Over 1,000 women in the UK (age 16-55+) participated in the study, which was conducted in conjunction with Cencuswide between 20th February – 2nd March 2017.


Text: ResponseSource

Photography: Jeff Oliver Photography, part of a Style Shoot working with My Wedding Professionals Featured in Your Kent Wedding Magazine, Januray 2017. On location at Nettlestead Place, Kent

Hair: RKW Hair

Makeup: Elizabeth Joseph Love

Flowers: Wild Ideas Flowers

RKW Hair offers creative cutting and colouring, mobile service ‘bring the style to you’ across Kent and South East.  I also cover those special occasions in your life, from graduations to weddings to make ‘your hair as beautiful as your day’.  Get in contact today to find out more.